“Artificial intelligence or AI is encroaching on the sales process at an exciting rate, or alarming, depending on your side of the coin”, says Saleshackers’ Alex Hillberg.
AI way of thinking will have enormous impact on both sales processes and IT Solutions like CRM. Many “State of The Art” solutions have a one big defect in their genes – they are so complete and full of functionalities, that sales staff, customer service and customers are not willing to use them.
Artificial Intelligence approach is to lean and automate processes rather than enabling a perfect solution and comprehensive system.
There are 4 different areas in Sales, where AI helps:
- Increases Leads
- Fewer Administrative Tasks
- Shorter Sales Cycle
- Faster Customer Service
So if you are planning to buy a new CRM, think twice!